Sastra Lisan Berbasis Industri Kreatif: Ruang Penyimpanan, Pengembangan, dan Identitas

Novi Anoegrajekti; Sudartomo Macaryus

doi:10.24257/atavisme.v21i1.446.64-80

Sastra Lisan Berbasis Industri Kreatif: Ruang Penyimpanan, Pengembangan, dan Identitas

Novi Anoegrajekti^(1*), Sudartomo Macaryus⁽²⁾

(1) Universitas Jember
(2) Universitas Sarjanawiyata Taman Siswa Yogyakarta
(*) Corresponding Author

Abstract

This paper aims to explain the development of creative oral literature based on creative industries in Banyuwangi that develop autonomously along with traditional and modern art, such as janger, fashion, dance, and song. With the ethnographic method, the research begins with an inventory of library data and is equipped with field data collected through interviews, observation, and participation. The story of Sri Tanjung Sidopekso becomes the janger play and theme of Banyuwangi Ethno Carnival. The mantra of jaran goyang is transformed into dance and song. Various creative industries have the potential as a source of reconstructing oral literature. In coastal societies, there has developed oral literature related to maritime culture. In Muncar Banyuwangi, the rituals of petik laut use spells and maritime cultural symbols, such as mantras, pilgrimages to the tombs of the founders of the Muncar fishing village. While in Payangan Jember, the story of the founders of the fishing village is respected by singing macapat Babad Marsodo. All of those are meaningful when they become action, knowledge, experience, and appreciation of the supporting community. The results show that oral literature has the potential to inspire the creative industries. Re-versely, creative industries have the potential as a source for reconstructing oral literature that enriches their forms and versions.

Keywords

fashion; creative industry; play; oral literature

Full Text:

PDF

References

Anoegrajekti, N. (2011). Membaca Identi-tas melalui Seni Pertunjukan: Komodifikasi dan Politik Kebudayaan. Dalam Y. Y. Taum, I. P. Baryadi, & B. E. P. Adji (Eds.), Bahasa, Sastra, dan Budaya Indonesia dalam Jebakan Kepitalisme (pp. 341–368). Yogyakarta: Penerbit USD.

Anoegrajekti, N. (2013). Sastra Lokal dan Industri Kreatif: Revitalisasi Sastra dan Budaya Using. Atavisme, 16(2), 183. https://doi.org/10.24257/ atavisme.v16i2.92.183-193

Anoegrajekti, N. (2016a). Optimalisasi Seni Pertunjukan: Kontestasi Negara, Pasar, dan Agama. Yogyakarta: Penerbit Ombak.

Anoegrajekti, N. (2016b). Perubahan Sosial Berbasis Lintas Budaya: Identitas dan Ruang Negosiasi Global-Lokal. Dalam Anoegrajekti, N. (Ed.), Jejak Langkah Perubahan: dari Using sampai Indonesia (pp. 68–83). Yogyakarta: Pusat Penelitian Budaya Etnik dan Komunitas, Lembaga Penelitian Universitas Jember bekerja sama dengan Himpunan Sarjana-Kesusastraan Indonesia dan Penerbit Ombak.

Anoegrajekti, N., Setyawan, I., Saputra, H. S. P., & Macaryus, S. (2015). Perempuan Seni Tradisi dan Pengembangan Model Industri Kreatif Berbasis Seni Pertunjukan. Karsa, 23(1), 83–102.

Barker, C. (2003). Cultural Studies: Theory and Practice. New Delhi: Sage Publi-cations.

Budianta, M. (2008). Aspek Lintas Buda-ya dalam Wacana Multikutural. Dalam Puspitorini, D., Kushartanti, Syahrial, & Fachrudin, D (Eds.), Kajian Wacana dalam Konteks Multikultural dan Multidisiplin (pp. 29–42). Jakarta: Fakultas Ilmu Pengetahuan Budaya (FIB) UI.

Dunlop, S. G. & S. (2006). “Deconstructing the Concept of Creative Industries. In R. G. & C. H. Christiane Eisenberg (Ed.), Cultural Industries: The British Experience in International Perspective. Humboldt University Berlin.

Eriksen, T. H. (2010). Ethnicity and Nationalism. Anthropological Perspectives. 3rd Edition (3rd ed.). New York: Pluto Press. https://doi.org/ 10.2307/2804409

Flew, T. (2002). Beyond ad hocery: De-fining Creative Industries. Cultural Sites Cultural Theory Cultural Policy The Second International Conference on Cultural Policy Research, 6, 1–30. Retrieved from http://eprints.qut. edu.au/archive/00000256

Hall, S. (1997a). Representation: Cultural Representations and Signifying Practices. Representation: Cultural Representation & Signifying Practices,15–39. https://doi.org/10.1177/0898010110393351

Hall, S. (1997b). The Work of Representation. In Representation: Cultural Representations and Signifying Practices. London: Sage Publication.

Ilham, M. (2016). Multibahasa: Strategi Bertahan Seni Pertunjukan Janger Banyuwangi. Dalam Anoegrajekti, N., Sudartomo, M., & H. Prasetyo (Eds.), Kebudayaan Using: Konstruksi, Identitas, dan Pengembangannya (pp. 51–75). Yogyakarta: Pusat Penelitian Budaya Etnik dan Komunitas, Lembaga Penelitian Universitas Jember bekerja sama dengan Penerbit Ombak.

Mariati, S., Anoegrajekti, N., S., A. E. R., & Macaryus, S. (2014). Menakjinggo: Kepahlawanan dan Rekonsiliasi Budaya Using. Dalam Anoegrajekti, N., S. Ningsih, S. Nawiyanto, & Sudartomo, M. (Eds.), Dinamika Budaya Indonesia dalam Pusaran Pasar Global (pp. 1124–1135). Yogyakarta: Penerbit Ombak.

Mustamar, S., & Macaryus, S. (2012). Sastra Lokal dan Media Massa: Dialektika Lokal-Global dalam Sastra Using-Banyuwangi. Jentera: Jurnal Kajian Sastra, 2(2), 11–20.

Saputra, H. S. P. (2007). Memuja Mantra. Yogyakarta: PT LKis Pelangi Aksara Yogyakarta.

Saputra, H. S. P. (2016). Mandine Pangucap: Mantra Using sebagai Pranata Kultural. In N. Anoegrajekti, S. Macaryus, & H. Prasetyo (Eds.), Kebudayaan Using: Konstruksi, Identitas, dan Pengembangannya (pp. 123–163). Yogyakarta: Pusat Penelitian Budaya Etnik dan Komunitas, Lembaga Penelitian Universitas Jember bekerja sama dengan Penerbit Ombak.

Spradley, J. P. (1997). Metode Etnografi. Yogyakarta: PT Tiara Wacana Yogya.

Tomic-Koludrovic & Petric. (2005). The Emerging of Creative Industries in Southeastern Europe. Zagreb: Institute for International Relations.

DOI: https://doi.org/10.24257/atavisme.v21i1.446.64-80